Tourism and the 2012 Olympic Games

The 2012 Games Park near Stratford is attracting new tourists to the area. The upgraded Greenway cycle and walking path provides an ideal viewing point for the park while the site remains closed to the public. Daily public walking tours are being conducted alongside the 2012 site led by qualified Blue Badge tourist guides. The guided walks which leave from Bromley-by-Bow tube station at 11 am are attended by over 1000 people each month. They are run by guides who are specifically trained to talk about the 2012 Games and the history and traditions of the local area.

In 2010, Blue Badge Guides led 220 visits from colleges and schools to the 2012 Games site and nearby Olympic venues. During summer they guided over 1000 new visitors and tourists a day around East London’s 2012 sites. In 2011, a new initiative to bring tourists and visitors into the area will involve a public waterbus ‘hop-on hop-off’ route, from Lime house Basin to waterways near the Olympic Park.

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