On 21 July 2009 the LOCOG announced that Hornby Plc had won the license to develop and market a range associated with the Games. The license allowed the company to sell products across its Corgi, Hornby, Scalextric and Air fix brands. Air fix will have kits for all of the main venues, including a 1:500 scale Olympic Stadium. The centre piece of the Scalextric collection will be a cycling Velodrome set. The collection was launched by British cyclist Lizzie Armitstead in Hamleys toy store in June 2011, Hornby staggered the release of the collection with the Scalextric velodrome released in September. In March 2011 the LOCOG commissioned and published a series of training guides. The merchandise was sold online and in five shops known as "The London 2012 Shop," in London Heathrow Airport, London Stansted Airport, St Pancras International Station and Paddington Station and in John Lewis on Oxford Street. In addition Addidas sold its London 2012 range in its flagship store on Oxford Street and selective Next stores sold their 2012 range. Sainsbury’s as Official sponsors of the Paralympics also sold merchandise within their stores.
As with other Olympics since 1952, the Royal Mint will strike a set of commemorative one-kilogram gold and silver coins.
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